RS Gonzales Builds HVAC Contractor Websites In 30 Days, With No Build Fee And Full Ownership After 12 Months

The Washington, DC marketing agency works only with HVAC and home-service contractors and has built more than 57 websites for the trade. One Brooklyn commercial contractor grew from $10 million to $15 million in revenue the year after its new site launched.

WASHINGTON, DC, September 28, 2026. RS Gonzales, a marketing agency that works only with HVAC and home-service contractors, builds HVAC websites designed to turn searchers into booked jobs in 30 days. The build carries no setup or design fee. It is included in the agency's monthly marketing plans, and the contractor owns the website outright after 12 months.

Why Most HVAC Contractor Websites Never Make The Phone Ring

A homeowner with a dead furnace does not read a website. They look for a phone number, their city and a star rating, and decide in seconds. Many contractor sites fail that check: the number is buried, the photos are stock, and the page loads so slowly on a phone that the homeowner calls someone else.

Google's own guidance sets a target of 2.5 seconds for the main content of a page to load. RS Gonzales builds its HVAC sites to a target load time of half a second, because a homeowner in an emergency will not wait.

"RS Gonzales exists because too many great contractors never get a fair shot," said Sarah Gonzales, founder of RS Gonzales. "My goal is simple: to help contractors make better decisions, avoid costly mistakes, and grow with confidence."

What Every RS Gonzales HVAC Website Includes

Each site is built by a dedicated designer from the contractor's own brand, team photos and trucks, with no reused templates. Every build includes:

• A first screen that shows the phone number, the service area and the Google star rating before the visitor scrolls
• A click-to-call button that stays on screen as visitors scroll on a phone, plus short contact forms that take about 30 seconds to fill in
• A separate page for each service and each city served, written by the agency's HVAC copywriting team and built on the same principles as its guide to optimizing an HVAC service page for SEO
• Live Google reviews, trust badges and photos of the contractor's own crew in place of stock images
• Schema markup for HVAC contractors, the behind-the-scenes code that tells Google a company's services, hours and reviews so it can show them in search results
• A connection to an HVAC CRM, the software that tracks each customer and job, so every form and call is traced to a booked job

Contractors unsure whether to optimize or rebuild an HVAC website can check their current site against the website features homeowners look for.

How The No-Fee Build And Website Ownership Work

A custom HVAC website often costs thousands of dollars upfront, and what an HVAC website costs is one of the first questions new contractors ask. RS Gonzales folds the build into its monthly plans:

1. The build fee is $0. The website is included in every plan, which start at $2,200 a month and are listed on the RS Gonzales pricing page.
2. The site grows every month. On the entry plan, a site launches with 8 pages and reaches 48 pages by month 12 as new service and location pages are added.
3. The contractor owns it after 12 months. A contractor who leaves early can buy the site for $4,500 or keep it hosted for $400 a month, so nobody is locked in.
4. Hosting and upkeep are covered. HVAC website hosting and maintenance, with edits made in two business days, is included, and every plan carries a 30-day money-back guarantee.

Results From Brooklyn, New York, And Mentor, Ohio

• Brooklyn, New York. Northern Wolves, a commercial HVAC contractor, had a reputation its old website did not show. RS Gonzales built about 100 pages for the property managers and general contractors vetting it. Revenue grew from $10 million to $15 million the year after launch. The Northern Wolves case study sums it up: "No change to the trade, the crews or the reputation. What changed was what a buyer found when they looked."
• Mentor, Ohio. Buckeye Comfort Solutions started with no online presence. With a new website, Google Business Profile optimization and search ads, it brought in 136 leads and 45 five-star Google reviews in its first 90 days, as shown in the Buckeye 90-day growth case study.

How HVAC Contractors Can Get Started

Contractors can book a free 30-minute strategy session to review their current site, or request a free SEO audit for their HVAC website that shows where it loses calls.

About RS Gonzales

RS Gonzales is a marketing agency for HVAC contractors and home-service businesses, founded in 2023 and based in Washington, DC. Founder Sarah Gonzales spent 23 years as a US diplomat before building the agency, which has grown to nearly 30 people and holds a 5.0 rating from 43 client reviews. Alongside website design, it provides HVAC SEO, HVAC AI search optimization, HVAC Google Ads management and HVAC branding, with no markup on ad spend. More results are collected in the RS Gonzales case studies.

Contact Information:

RS Gonzales

6940 32nd Street NW
Washington, DC 20015
United States

Sarah Gonzales
+1-202-400-2644
https://rsgonzales.com